The Infinite Learning

Brand Strategy & Marketing Communications Advisor  | 40+ Yrs Building India’s Iconic brands |  Former CEO, Percept | TEDx Speaker | Amazon Bestselling Author 

Amitava Mitra has spent four decades doing what most brand consultants only advise about: building brands. His career began at HTA (JWT) in 1982. He rose to the CEO chair at Percept, where he spent over 15 years in leadership. Across that career he launched over 100 brands, created 350+ advertising films, and built 50+ power brands — working with Hero MotoCorp, Bajaj Auto, Yamaha, Canon, Bharti Airtel, Snap-on Tools, ECE Elevators, Dabur, DLF, and many more.

Today Amitava works as a Brand Strategy and Marketing Communications Consultant — advising founders, CEOs, and senior leadership teams on the strategic challenges that matter most. His TEDx talk and his book Happy Customers. Happier Brands. — No.1 on Amazon Kindle within 24 hours of launch — reflect a conviction held across four decades: brand strategy is not a marketing function. It is a leadership responsibility.

  • 40+ years in advertising, brand building, and strategic consulting
  • Former CEO, Percept — 25+ years in leadership
  • 100+ brands launched | 350+ advertising films | 50+ power brands built
  • TEDx Speaker
  • Amazon Bestselling Author — Happy Customers. Happier Brands.
  • Sectors: Automobile, Telecom, Consumer Products, Tourism, Real Estate, Hospitality, Aviation, Technology