https://theinfinitelearning.blog/2026/05/14/i-have-sat-in-hundreds-of-brand-strategy-sessions-almost-nobody-in-the-room-had-actually-met-their-consumer/The Infinite Learningen2026-05-13T18:35:04+00:00“I have sat in hundreds of brand strategy sessions. Almost nobody in the room had actually met their consumer.”marketing, digital-marketing, business, social-media, branding, consumerhttps://theinfinitelearning.blog/wp-content/uploads/2026/05/the-consumer-truth.png?w=150https://theinfinitelearning.blog/2026/05/14/when-i-ask-a-ceo-what-their-brand-stands-for-they-tell-me-the-tagline-that-is-the-most-expensive-confusion-in-marketing/The Infinite Learningen2026-05-13T18:31:53+00:00When I ask a CEO what their brand stands for, they tell me the tagline. That is the most expensive confusion in marketing.marketing, digital-marketing, business, social-media, writinghttps://theinfinitelearning.blog/wp-content/uploads/2026/05/tagline-is-not-positioning-1.png?w=150