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<url><loc>https://theinfinitelearning.blog/2026/05/14/i-have-sat-in-hundreds-of-brand-strategy-sessions-almost-nobody-in-the-room-had-actually-met-their-consumer/</loc><news:news><news:publication><news:name>The Infinite Learning</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-13T18:35:04+00:00</news:publication_date><news:title>“I have sat in hundreds of brand strategy sessions. Almost nobody in the room had actually met their consumer.”</news:title><news:keywords>marketing, digital-marketing, business, social-media, branding, consumer</news:keywords></news:news><image:image><image:loc>https://theinfinitelearning.blog/wp-content/uploads/2026/05/the-consumer-truth.png?w=150</image:loc></image:image></url><url><loc>https://theinfinitelearning.blog/2026/05/14/when-i-ask-a-ceo-what-their-brand-stands-for-they-tell-me-the-tagline-that-is-the-most-expensive-confusion-in-marketing/</loc><news:news><news:publication><news:name>The Infinite Learning</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-13T18:31:53+00:00</news:publication_date><news:title>When I ask a CEO what their brand stands for, they tell me the tagline. That is the most expensive confusion in marketing.</news:title><news:keywords>marketing, digital-marketing, business, social-media, writing</news:keywords></news:news><image:image><image:loc>https://theinfinitelearning.blog/wp-content/uploads/2026/05/tagline-is-not-positioning-1.png?w=150</image:loc></image:image></url><url><loc>https://theinfinitelearning.blog/2026/05/13/the-price-of-getting-brand-wrong-is-higher-than-anyone-budgets-for/</loc><news:news><news:publication><news:name>The Infinite Learning</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-13T15:51:32+00:00</news:publication_date><news:title>The Price of Getting Brand Wrong Is Higher Than Anyone Budgets For</news:title><news:keywords>marketing, digital-marketing, business, social-media, branding</news:keywords></news:news><image:image><image:loc>https://theinfinitelearning.blog/wp-content/uploads/2026/05/monishad869f57354-wvqpu-6a049ea7913a9.png?w=150</image:loc></image:image></url><url><loc>https://theinfinitelearning.blog/2026/05/13/hello-world/</loc><news:news><news:publication><news:name>The Infinite Learning</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-13T11:44:45+00:00</news:publication_date><news:title>Brand Drift Does Not Begin with a Bad Decision. It Begins with a Very Good One.</news:title></news:news><image:image><image:loc>https://theinfinitelearning.blog/wp-content/uploads/2026/05/brand-drift.png?w=150</image:loc></image:image></url></urlset>
